BYGG ENGROS AS: Car Branding

Context and challenge

Vehicle graphics need to be clear in motion, work on different vehicle sizes and keep the logo and contact details legible.

My role

I developed the vehicle graphics and adapted the layout to several vehicle sizes.

Creative concept

A moving vehicle makes scale, placement and contrast critical; the message must register quickly.

Design strategy and decisions

The layouts were tested on different vehicle sizes to balance the logo, contact details and colour areas.

Outcome and deliverables

The graphics keep the logo and contact details clear across vehicle sizes and when seen at a distance.