INSIGHTS
I write about design, UX and e-commerce, drawing on my own projects and research I find useful. These articles cover design decisions, lessons from the work and questions worth exploring.
Design
A character can make a brand more human, memorable and expressive. It works best when it grows from the core idea, fits the brand personality and can function as a system rather than as a single illustration.
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An online store can look polished while its product data is incomplete or inconsistent. A Product Data Audit makes those problems visible before they grow into larger operational issues.
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UX
Keyboard use, readable content and clear actions need to work in the core experience. Northline explores how personal display settings can support it.
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A practical way to organise tasks, routines and exercises for new employees, apprentices and placement students. With a sales example and two personal learning projects.
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A dark theme needs decisions for text, surfaces, controls, focus and images. Changing the background alone is not enough.
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UX
A product can offer many functions without showing everything at once. Progressive disclosure helps users begin with what matters most.
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Design
A clean visual style can reduce noise, but removing too many cues can make links and controls difficult to discover.
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UX
An attractive interface can feel easier to use. Relief App illustrates why visual appeal and actual usability should be evaluated separately.
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Design
Colours, product names and layout need to work together on the shelf. I use the LUGOVO concept to explain what I would look for and test before production.
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UX
How do you organise long explanations and unfamiliar terms? I share some of the decisions behind UX Learning and what I would test with new learners.
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Design
What happens after choosing a logo? GLØD illustrates how typography, colour and applications can form a connected system.
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E-commerce
Product information, navigation and daily operations need to work together. Bygg Engros shows why e-commerce involves more than a new homepage.
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