Catalogue Design

Context and challenge

Large product catalogues are primarily an information problem: many items, specifications and images need to be easy to scan without chaotic pages.

My role

I worked on the grid, typographic hierarchy, product structure, page layouts and preparation for print.

Creative concept

The catalogue is organised as a repeatable information system in which grid and product hierarchy support comparison rather than decoration.

Design strategy and decisions

A consistent baseline grid and repeated product patterns make extensive information predictable and easier to read.

Outcome and deliverables

The catalogue shows how a consistent grid and clear hierarchy make substantial product information easier to read and produce.