Caveman Cafe & Bar: Branding

Context and challenge

A café and bar needs more than a logo. The identity needs to work consistently on menus, signage, glasses, social media and in the venue itself.

My role

I worked on the concept, logo, colours and how the identity would work on menus, signage, glasses and other applications.

Creative concept

A tactile identity system connects signage, menus, glassware and digital surfaces through an illustrated mark, texture and an earthy palette.

Design strategy and decisions

The identity combines an earthy palette and textured surfaces with a hand-drawn logo, applied to signage, menus, glasses and social media so the venue and brand feel like one.

Outcome and deliverables

The logo, colours and textures work together on menus, signage, glasses and social media, keeping the identity consistent.