EU Holding Logo & Brand Manual

Context and challenge

When many documents and presentations need producing, the company needs a fixed visual framework to keep the identity consistent.

My role

I developed the logo and a compact manual for documents and presentations.

Creative concept

A formal mark and clear application rules establish a shared communication system for documents and presentations.

Design strategy and decisions

A formal symbol and compact manual give the subsidiaries a shared framework for documents and presentations.

Outcome and deliverables

The logo and compact design manual provide a fixed framework for documents and presentations.