Bergon Brand Identity & Guidelines

Context and challenge

When several people use a visual identity, the rules need to be easy to understand. The logo, colours and typography must be used consistently in print and digital applications.

My role

I brought the logo, colours, typography and practical rules together in a simple design manual.

Creative concept

The identity is treated as a set of usable rules across teams and formats, rather than a collection of logo variants.

Design strategy and decisions

The manual covers logo construction, clear space, colour values, typography and examples for print, packaging and screens.

Outcome and deliverables

The manual makes the identity easier to use consistently by collecting rules for the logo, clear space, colours, typography and practical examples.