Poster Design

Context and challenge

A poster has little time to catch attention. Typography, scale and colour need to make the message clear immediately.

My role

I developed the posters with different combinations of typography, scale and colour.

Creative concept

Each poster explores how scale, colour and typographic weight can direct attention in a short viewing window.

Design strategy and decisions

The posters explore contrasts in scale, colour combinations and different uses of typography.

Outcome and deliverables

The posters show how clear hierarchy, scale and colour make a message quick to understand.