LUGOVO: Dairy Packaging System

Context and challenge

I present LUGOVO to show how a product family can have a clear shared brand identity while making its variants easy to distinguish.

My role

I developed the packaging system, typography, colour coding and layouts for five dairy products.

Insight and problem framing

A product family needs both a recognisable shared identity and clear distinctions between variants. This is a design assessment of the packaging challenge, not a documented retail study.

Creative concept

A family of packages balancing brand recognition with variant information, designed to extend across additional products without losing consistency.

Design strategy and decisions

A consistent information grid connects the series, while each product category has its own clear colour.

Art direction and visual language

Typographic hierarchy, repeatable placement of identity elements and differentiated colour can create two reading levels: recognition of the product family and identification of the individual variant. Specific design claims should be checked against the original project images.

Outcome and deliverables

The series maintains the same brand identity across products, while colour coding makes variants easier to distinguish.

Reflection and learning

This is evaluated as a packaging-system proposal. No sales uplift, shelf testing or consumer-research results are claimed.