Private-Label FMCG Packaging System

Context and challenge

When many products share a private label, customers need to recognise the range and quickly understand which variant or category they are looking at.

My role

I developed the grid, typography, colour coding and information structure across the product range.

Creative concept

A shared packaging grid creates family resemblance, while colour and information hierarchy distinguish categories and variants.

Design strategy and decisions

Consistent positions create recognition, while colours and product information distinguish the categories.

Outcome and deliverables

The system handles many SKUs with the same underlying structure without making the range difficult to read.