SRAN F6: Marketplace Visual Content Guidelines

Context and challenge

Marketplace product presentations need to explain a lot in limited space while remaining consistent across many products.

My role

I developed guidelines for product images, typography, infographics and content hierarchy.

Creative concept

Repeatable product-card rules balance information density and brand consistency across a broad assortment.

Design strategy and decisions

Consistent templates and clear rules make it easier to produce new product cards without differences in information or visual quality between products.

Outcome and deliverables

The guidelines make it easier to create new product images and cards with the same structure and quality level.