Visuell identitet
Concept project · Self-initiated visual identity
A self-initiated concept for Bergen Ølfestival where the beer glass becomes the festival character and carries the identity across logo, lettering and applications.
A personal concept exploring a character-led identity for Bergen Ølfestival 2027. This is not the festival's official identity.
View on Behance
Concept, logo, character design, lettering, visual identity and applications.
A flexible identity system built around a beer character that works in full colour, black and reversed versions, as well as merchandise and festival applications.
Design
A character can make a brand more human, memorable and expressive. It works best when it grows from the core idea, fits the brand personality and can function as a system rather than as a single illustration.
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