MotorHuset Vest

Context and challenge

A vehicle workshop needs an identity that works in practice on workwear, vehicles, signage and documents, rather than only on screen.

My role

I developed the identity and showed how it could be used on workwear, vehicles, signage and documents.

Creative concept

A consistent symbol and colour system connects uniforms, vehicles, signage and documents into one workshop identity.

Design strategy and decisions

The same symbol and visual system are used on workwear, vehicle graphics, signage and documents, keeping the identity consistent across the workshop's applications.

Outcome and deliverables

The same visual system keeps the workshop recognisable on vehicles, workwear, signage and documents.