Ervik Seafood: Brand Identity Redesign

Context and challenge

I started from the observation that parts of the existing identity could become weak at small sizes and difficult in some print and production situations. The project explores a simpler, more robust direction.

My role

I redesigned the logo and developed a proposed visual identity with colours, typography, packaging and guidelines.

Creative concept

Simplifying shapes and contrast creates more robust identity elements for packaging, print and screens.

Design strategy and decisions

I reduced the level of detail and worked with clearer shapes and contrast so the identity could work from small marks to packaging and digital applications.

Outcome and deliverables

The proposal is simpler and more robust at small sizes, on packaging and digitally. This is a self-initiated concept, not an implemented redesign for Ervik Seafood.