Sulefisk: A Place-Driven Brand Identity

Context and challenge

A business with strong connections to place and nature needs a relevant identity without using the same literal industry symbols as everyone else.

My role

I developed the logo, colours and visual system inspired by the place and coastal landscape.

Creative concept

Coastal landscape is translated into colour and form rather than generic industry symbols, creating a coherent place-led identity.

Design strategy and decisions

The concept uses colours and forms from the coastal landscape in the logo, packaging, workwear and digital formats.

Outcome and deliverables

The identity brings the logo, colours, packaging, workwear and digital applications together with a clear connection to the place.