GLØD: Norwegian Coffeeshop Branding

Context and challenge

I present GLØD to show how a brand can be developed as a complete system, rather than just a logo.

My role

I developed the name, wordmark, colours, patterns, typography, tone and applications for the self-initiated concept.

Insight and problem framing

A café identity needs to remain recognisable across radically different scales, from a takeaway cup to environmental signage. This observation guides the concept; it is not presented as a field-research result.

Creative concept

A distinctive wordmark and consistent colour cue form a flexible identity for GLØD. The orange Ø acts as a visual anchor that remains recognisable as other elements change.

Design strategy and decisions

The black wordmark and orange Ø create a simple identifying feature. The same visual language runs through cups, bags, menus, signage and digital applications.

Art direction and visual language

The black wordmark and orange focal point establish a clear hierarchy. Illustration, patterns and changing surfaces add expressive range, while the recurring typographic feature connects packaging, menus, signage and digital formats.

Outcome and deliverables

The logo, colours, pattern and tone remain consistent across cups, bags, menus, signage and digital applications.

Reflection and learning

The work demonstrates both an immediate identifying feature and a wider system of applications. GLØD is a concept project; no commercial launch or audience-response data is claimed.