Internet store: Bygg Engros

Context and challenge

Bygg Engros had a large range of professional products but needed a digital structure to present items, technical differences and accessories clearly.

My role

I worked on graphic design, web design and building the website and online store. I organised product content, categories, product pages and campaign material, and also worked on ongoing digital operations.

Insight and problem framing

A broad building-supplies catalogue creates two simultaneous requirements: customers need to compare products quickly, while technical differences must remain accessible at the decision point. This is a design interpretation of the project context, not a documented user-research finding.

Creative concept

A connected commerce experience in which the catalogue, product information and purchasing journey work as one system. The aim is to make complex product choices easier to navigate without concealing important technical differences.

Design strategy and decisions

Products were structured into categories, filters and clear product pages. The aim was for professional and other customers to find the right product and necessary information quickly.

Art direction and visual language

The information hierarchy prioritises category, product name, essential specifications and next actions. Consistent cards and predictable page structures connect listing and detail views. Typography, spacing and responsive layouts are treated as information-design tools rather than decoration.

Outcome and deliverables

The work gave me practical experience of how design, product data, catalogue structure and daily operations connect in a real online store.

Reflection and learning

The strength of this work is its connection to daily operations, including product data, campaigns, content and customer-facing processes. No verified conversion uplift or formal usability-test result is claimed here.