Start with the questions behind a purchase
Imagine a customer buying a building product. They may need dimensions, materials, the right variant and delivery information before ordering. A clean page is a useful starting point, but it cannot replace those answers.
I would begin with product content and customer questions. What information is missing? Are names and units consistent? Can someone compare two alternatives without opening several unrelated documents?
What usability research contributes
Baymard’s product-page research describes content, layout and functionality problems that can lead participants to abandon a store. It covers images, descriptions, specifications and shipping information. This is general research, not an evaluation of Bygg Engros.
The Bygg Engros experience
My work at Bygg Engros included the website and online store in Webflow, product structure, product and campaign pages, SEO and digital marketing. It also involved customer contact, payments, deliveries and an Airtable customer portal.
That work gave me a view of both what customers see and what it takes to keep a store running. This is the experience the project presents.
A focused review
Choose one representative product. Follow the journey from a category or search to the product page and purchase options. Check that the name, image, variant, specifications and delivery information describe the same item.
Then ask someone unfamiliar with the store to explain what they are ordering and what remains unclear. Record questions as well as mistakes. If information is missing, also establish who will maintain it. A design correction has limited value if the underlying product information becomes inaccurate again.
Begin with one manageable improvement
Reviewing a single product category can be a more manageable starting point than rebuilding the entire store. Define the problem, improve the content or flow, and investigate whether the customer’s task became easier.
