Posters

Context and challenge

When a message needs to be understood quickly, composition, typography and colour must do most of the work without unnecessary elements.

My role

I developed the poster series with a focus on composition, colour, typography and a deliberately low level of detail.

Creative concept

The motifs are reduced to a few colour planes and a controlled typographic structure to explore simplicity and recognition.

Design strategy and decisions

Each poster reduces a scene, cloud, mountain or sky to a few layers of colour and typography.

Outcome and deliverables

The series shows how a small set of design choices can create clear hierarchy and a strong visual identity without filling the space with detail.