СОЛНЦЕ В СОСНАХ: Glamping Identity

Context and challenge

A glamping site needs an identity that creates an atmosphere while working practically on signage, guides and material across the site.

My role

I created the logo, pattern and visual identity for use in branding and across the site itself.

Creative concept

Natural motifs become flexible identity elements used across wayfinding, printed guides and branded goods.

Design strategy and decisions

Sun and pine motifs became a flexible pattern used on signage, printed guides and branded items throughout the site.

Outcome and deliverables

The logo, pattern and graphic elements can be used for both branding and practical guest information while remaining consistent.